The Zoozoos.. This ones certainly on the verge of becoming among the most watched Videos (much like susan boyle's). This ad campaign with the characters called by its creators as zoozoos was launched by Vodafone during the second season of IPL (2009). The idea was to make vodafone's customer aware about the various Value Added Services offered by the company. Now as a senrior managment official of Vodafone puts across they have an huge customer base which is increasing at a rapid pace, but most of them are not even aware of VAS offered by Vodafone. Say for eg: their phone back up facility was launched two years back. Still most of us don't even know about it ( I am an vodafone customer, i wasn't aware of it).
Now coming back to the zoozoos roughly 22 such ads have been made and intially the plan was to launch one ad on each day of the IPL. But then this has it's own repurcursions, its very well possible that the customers might not be able to imbibe the ads at a pace at which the company's releasing it. So as of now around 7 ads have being released and they have been immensly successfull.
Now there's one more thing about this ad which i never knew untill i read an article. Those zoozoos that you see on the screen they are not animations, infact they are actual human beings, to be more precise they are women and in certain cases children. The reason for this being that zoozoos were designed to have thin arms and legs, with a dispropotionate head. So the zoozoos that u see on the screen are women wearing a costume/mask . The costume/mask is in two parts, one is for the head which is filled with foam to make it look bigger the other is for the remaining part of the boy.
Well, advertising sure is a proffession for the talented ones.
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